Police remind public to only use 999 in genuine emergencies

Police in Gloucestershire are reminding people to only use 999 in a genuine emergency after experiencing exceptionally high levels of demand over recent months. 

So far in July, the Constabulary has received more than 11,000 emergency 999 calls, which is a 16% increase on July of last year (2025).

Together with 101 calls, the Force Control Room has received more than 25,000 calls this month, which is a 11% overall increase and averages more than 800 calls a day.

The increase highlights the growing demand on emergency services and the importance of keeping 999 lines free for people facing immediate danger or requiring an urgent police response.

Many of the additional calls are either non-emergency or not police matters.

Assistant Chief Constable Arman Matheson said: "It is vital that we keep police services available for those who need us most, so we’re asking people to ensure they are using the right contact methods to speak to us.

"People should use 999 in a genuine emergency, such as when there is an immediate threat to life or there is a crime is in progress, and police need to be on the scene as soon as possible.

"We need to ensure our officers and staff are available to help those who need us most, when they need us.

"For anything that is not urgent or is not happening right now, residents are encouraged to use alternative contact methods or contact a more appropriate service."

Non-emergency matters can be reported online by visiting https://www.gloucestershire.police.uk/, where people can report a crime, share information, and access help, advice and support or by calling 101 which is the police non-emergency number.

Using the appropriate reporting channel helps ensure emergency operators remain available for those who need them most.